Over the last few weeks, we've talked about what corporate venture building is, what we do with it within the REHAU Group and how we can approach corporate venture building. After successfully building 7 start-ups, we could identify several key facts that should be kept in mind when it comes to #CVB:
Since REHAU New Ventures focuses on the search fields “Better Living” 🏡 and “Digital Construction” 👷♂️ it is important to build up 👩🔬 domain knowledge in these areas to ensure that future #startups can profit from these competencies and expertise.
🗣 In order to build reliable domain knowledge, it is crucial to work with customer feedback and include testing throughout the whole venture building process.
🤖 By doing so, it is possible to gain #authentic #data on which business decisions – that always have to be data-driven – can be made. For that it is also important to define key performance indicators (KPIs) based on the collected data. Otherwise, it won´t be clear if a business idea is successful, because there is no reference point.
👥 Not only precise data is essential to make the correct decisions and investments, but also a dedicated team and suitable partners.
Michael Baur considers the co-founder team to be a central #pillar for a successful corporate venture building approach: "It's common sense that having the right people in place is essential to achieve sustainable and profitable growth. Our processes prioritize entrepreneurs' needs, enabling them to tackle what truly matters: the needs and challenges of their customers."
With the help of our venture building team and external partners, the venture´s team can #focus on its main #competencies and has the possibility to let experts handle specialised topics. That can help prevent the team from losing focus and therefore counteracts a chaotic work environment.
For that it is also important to separate core roles and functionalities amongst the different start-up teams.
Feel free to share your learnings with us too!
#cvb #startups #domainknowledge #customercentric #focus #precisedata