Thank you Jan Kopp for posting the #aws #working #backwards experience and our key take-aways: the AWS Working backwards approach is more than worth it being tried out. Although our two concrete ideas did not manage to get into the next phase within the New Ventures #innovation #process, we added Working Backwards to our “method-stack” and appreciate the advantages of the approach:

🗣 Super convenient format to ask for feedback
🚄 Iterative approach ensures high velocity
👁️‍🗨️ Starting with the target group/ persona forces you to think #customer-centric

We can clearly recommend this method and we are very happy to be able to work with you and Marina Vester look forward to the next experiment with you! 🚀🙌

#aws #innovation #workingbackwards #innovationprograms #craftsbusiness

We are thrilled to introduce our brand new venture, homerenu! 🏡

Homerenu is a state-of-the-art digital platform designed specifically for #residential #kitchen and #bath #remodeling contractors. "Our aim is to streamline their operations, enhance their efficiency, and empower their business growth like never before", explains Bradley Doering, the Business Owner of homerenu.

🤝 Homerenu understands the complexities that come with kitchen and bathroom renovations. That's why they are working tirelessly to create a platform that simplifies this process, enabling the customer to focus on what to do best - creating stunning spaces that homeowners will love. But homrenu is not just about making things easier. The vision for homerenu extends beyond operational efficiencies.

💪 Homerenu aims to uplift the entire kitchen and bathroom renovation industry, championing best practices, fostering innovation, and paving the way for a more sustainable and customer-focused renovation experience. It is more than just a #platform – it’s a #revolution in the #home #remodeling #industry. It's a movement that seeks to support contractors, elevate standards, and, ultimately, transform the way we renovate.

🙌 Homerenu is incredibly excited about this new journey, and the team is even more excited to have you all join them. Together, let's redefine what it means to renovate. Let's #shape the future of kitchen and bath remodeling. Stay tuned for more information about homerenu – we can't wait to show you what they've been working on! 🔨 💡

🌐 Visit the website: https://www.homerenu.com/ and come into touch with Bradley Doering.

#HomeRenu #RenovationRevolution #Contractors #KitchenBathRemodeling #DigitalPlatform #BusinessGrowth

So far we have talked about what #CorporateVentureBuilding is and what do we do within the REHAU Group.

📢 Today we want to address the issue of how we can #approach Corporate Venture Building?

At New Ventures we are located on three different continents with our main seat in Europe and two smaller units close to Washington D.C. and Shanghai. With this #network, we create an international home for new venture units and #support them in the market entry phase. The goal is to #prepare them for a carve-out to receive independent legal entities that act as subsidiaries of NV, which can then be scaled with the help of new investors.

🔍 In order to discover promising ideas, we use a structured search approach to find out what the problems of the costumers are. After identifying the demands of the market, dedicated people are hired who have the single focus of #turning a specific monetizable solution into a #startup.

🚀 The REHAU New Ventures innovation and venture building process is taking place in the areas “Better Living” and “Digital Construction”, in which the REHAU Group is already active and has preferred market access. During the early-stage innovation process the ideas that don´t address the most pressing problems are sorted out. Only those who do, make it to the stage gate of market entry and therefore enter the late-stage innovation process. During this phase the start-up´s team has to prove the product-market-fit, before the venture is #scaled to #success.

For Matthias Hille, taking care for the build & scale process of our venture it is important to “create benefits for our ventures like market access, technological know-how, global supply chains and domain expertise from the REHAU group”.
🌍 Götz Thümecke ☀️, responsible for Portfolio Management, adds “the work with strategic partners, external investors has benefits for both sides, the external partners can participate and co-develop new business models in their existing industries while the ventures get external feedback, contacts, resources and funding in addition to assets from the REHAU group.”

❓ Any questions on our approach? Let us know and we´ll give you the answers! 

#corporate #venture #building #startups #innovation #weenhacelives #rehaunewventures

Last time we announced a small series about the topic #Corporate #Venture #Building (#CVB) and why this is so important to us.

⏭ Let's continue with our second topic: Corporate Venture Building in the REHAU Group – the REHAU verticals “Better Living” and “Digital Construction”.

As a leading polymer manufacturer, REHAU has a long history of innovation and a strong commitment to #sustainable #growth. The company has always been focused on developing new products and technologies that meet the evolving needs of its customers and the market. For that purpose, REHAU New Ventures was founded in 2021 as the company building unit of REHAU. The focus lies on the process of creating and growing new businesses within the verticals “Better Living” and “Digital Construction”, using the resources, expertise and network of the parent company to help start-ups achieve their potential.

🏘 “Better Living” is centred around the human being with the focus on certain areas of live, like #Home, #Health and #newwork. The mission is to make #life #easier, #better and more pleasant for all age groups by delivering #innovative products, physical and digital solutions and services.

🚧 The second vertical “Digital Construction” focuses on increasing e­fficiency in the construction industry with the help of digital solutions. The goal is to create new business areas in the field of #PreFabrication, #MaterialFlow, #DigitalPlanning and #DigitalCollaboration.

Our mission is to focus on #building #business ideas into scalable ventures from the ground up. Our teams work diligently to find the biggest problems of customers, develop solutions and perform successful market entries with our ventures. During this process we always discuss with stakeholders from the industry to get real world feedback and we include strategic partners and investors. Michael Lehmann, responsible for Digital Constructions, always focuses on the #customer pain with his team to make sure new #businessmodels are relevant and solve real-world problems during preparation and execution of a construction project. In addition Dominik Forster and the better living team focus towards #endcustomers and #solutions which can help everyone of us on a day-to-day basis.

👓 Are you interested to learn more about our search fields and options how to work strategically together, just contact Michael Lehmann or Dominik Forster.

❓ How do you work on innovation projects and building up new business opportunities outside the existing structures?

#corporate #venture #building #startups #innovation #weenhacelives #rehaunewventures

At REHAU New Ventures we want to drive #innovation as well as achieve long-term growth. Today, we are starting a short series on the topic of #CorporateVentureBuilding (CVB) and why this is important to us.

We will address the questions of what Corporate Venture Building is, the topic of CVB in the REHAU Group, how we approach CVB, what we have learned in setting up ventures as well as what measures are taken at our company to minimize the risks of CVB?

🚀 Let's start with our first question: What is Corporate Venture Building?

CVB is a relatively new concept that has emerged as a response to the challenges of the #startup #ecosystem. The approach of traditional Corporate Venture Capital (#CVC) typically involves investing into external start-ups. But since there is no direct connection between the venture and the investing company, it can be more challenging to turn a promising idea into a profitable business.

In CVB, on the other hand, the start-ups are created internally. Therefore, they are aligned with the strategic goals and objectives of the parent company, which forms a closer connection. In the best-case scenario CVB is a Win-Win-Situation: The #ventures have the added advantage of access to the parent company´s resources and expertise, which are leveraged to help them succeed. While for established companies CVB provides access to new markets, technologies and ideas, that add value to their consisting core business and help them stay ahead of the competition.

❓ What do you think of this concept?
🤓 What are your experiences?
👂 We would love to hear your opinions and get your input!

Within REHAU New Ventures we have several specialists to ramp up and support our ventures in the best possible way. Therefore Alice Lottes is leading Venture Services which are supporting with many very important operative tasks. Matthias Hille and the Venture Building & Scaling team focus on developing team & strategy. Ansgar Niehoff who creates opportunities to work with external start-ups together as Tech Venturing. But we are working also with external partners, public grants and investors for which 🌍 Götz Thümecke ☀️ works as Portfolio Manager.

#corporate #venture #building #startups #innovation #weenhacelives #rehaunewventures

"In 2017 I quit my job at Tesla to start a company with the goal of dramatically changing the renovation industry"...

It is definitely worth sharing Brad's story with you. A story about a business with all its ups and downs that ultimately failed but led to a number of insights that Bradley Doering can now bring to REHAU New Ventures in his role as Business Owner of our venture homerenu in the US.

If we had to name one characteristic that we consider a success factor for a founder or a successful entrepreneur? Probably it would be "grit"!

What do you think is an important characteristic of a founder or entrepreneur?

https://lnkd.in/eyPeV33K

#weenhancelives #rehaunewventures #founderstories #grit #ventures